Yesterday we were 3, today we are 8! In order of arrival, we are:

• Lili and Helder : Founders of Gotu, dreamers of a better world for all children and an easier world for all parents.

Lili brought to Gotu more than just a passion for aromatherapy and babywearing ; she brought a mother with determination , no holds barred, the voice of all women, a true activist mother who sees every child as having enormous potential, who just needs to be given the right resources.
Furthermore, Lili is the heart of Loja da Gotu, an entrepreneur and a woman who says yes, you can have your own business, even as a mother.

Helder is the playful father ; thanks to him, Gotu is also a toy store. A true childhood dream finally realized. Since that childhood dream was to help Santa Claus, he decided that Gotu should have the same quality toys made in the elves' workshop. From there , our love for wooden toys—tactile, beautiful, and high-quality—was born.
Helder is Gotu's true father and, with ease and accomplishment, carries his children in a babywearing cloth or in a stroller , from one place to the other, tidies everything up, feeds them and puts the kids to sleep: from the oldest to the youngest!

• Vasco, the little prince: He was the first son of the Gotu Family, and since he was the prince of the house, he inspired us to want to give more to him and to all children! He is the reason for our demanding.
We can only have products worthy of a prince!
Because of him, we don't have shoes: we have respectful footwear and barefoot, for example. worthy of a true prince's foot.

All of us parents know very well how demanding we are of our first child. This demand has permeated everything we do. And if we do something extra for you and your little ones, it's inspired by Vasco!

Vasco the smiler

• Mimi: The real princess of the house.

And if we thought we were demanding, you have to meet Mi. But she's much more than demanding; she's also a big, big heart. With Mimi , we decided it was time to beef up our family's security and we had to do something to protect them even more.
Thanks to Mimi, we have a huge auto section at Gotu ; it was really necessary, we had to look for the best for ourselves and for others.

Did you know we choose all our car seats? There's no "but this one or that one has it." All Gotu car seats are tested too! Thanks to Mi, we also decided to create a non-profit organization (Associação Criança Segura), or ACS , a car seat simulator, and we work every day to reach as many children and parents as possible, to spread information about car safety and general child safety, both in the summer and at home. We learned from Mi that her demands are justified: why wouldn't we want the best?

Mimi, always available to play.

And the Gotu family is just people from home?

No!

This is where we needed urgent help and then Sara appeared! But who is she?

• Sara : Have you ever thought, "The order arrived quickly!"?
She's the one who knows where everything is and what's running out; she's a veritable database. She's also the mother of two princesses. We believe she's found a calling in helping us make many families happy.

But there are only five, where are the others?

It was here that the unexpected happened. Another treasure was born: Gabi !

• Gabi : A true explorer, the culmination of everything we've learned about babies, children, and growing up. If you've been to Gotu this past year, you've probably met Gabi , the doorman, always waiting for someone to say "Hello!"
Thanks to Gabi , we've invested even more in children's nutrition, not only with an allergen-free food section , but also with a focus on Baby-Led Weaning.

The family at home!

But it was here, then, that we felt our digital presence deserved something more. So, our latest additions to Gotu were André and Guida! But who is André? You've probably never seen him, but he's everywhere.

• André : Have you ever used our shoe calculator ? Or have you ever seen the interactive tables on each shoe page? Or even each calculator on each shoe page ? Thanks to André, we can not only automatically calculate shoe sizes, but we can also update all the tables every time a new collection arrives in store, because we measure all the shoes!

Have you ever seen any of our digital content, e-books , for example, or even our social media posts, which are increasingly packed with information? So we're investing in digital content, often free, because we feel that not only are there resources missing, but we're certainly missing content in our own way.

And Daisy ?
• Margarida : She's our newest assistant at the store, and she's also a nursing mom who joined us. There are more than enough of us! To welcome you as you deserve, we always need an extra pair of hands, and with Margarida, we take pride in our welcome!

But there's one character missing from this family and that's me!
Hahaha, who am I then?

I didn't come in last. I've always been here. I'm Moki , I'm everything a child represents: the spirit of discovery, endless curiosity, continuous learning.

I'm all over Gotu's content. And if you don't know where I live, you just need to look inside yourself, because I've never left your life; you may have stopped being a child, but you haven't left the child outside of you.

But the Gotu universe is not just the Gotu family, because we are many more, we are also a community!

There's also Catarina , our mentor who has always been with us and supported us. She teaches us a lot about autism and very real parenting.

Claudia , our physiotherapist and osteopath , who has been taking care of Gabriel since he was born.

Inês also provides breastfeeding and occupational therapy consultations.

We have Nuno , who runs positive parenting workshops , and Sílvia, from whom we learned so much about food allergies and anaphylaxis .

It is with her that we learn to understand which items are safe for so many children.

There are Hugo and Liliana , pediatricians, Ana , Nádia and Patrícia who are family doctors.
Mélanie and Lúcia , physiotherapists, and Joana, who brings us music at her magical events.

And the hundreds of families who recommend us daily, plus many others who grow with us and leave a lasting impression on us.

Every person who comes across Gotu becomes a part of us.